A new report from Strategy Analytics has revealed the results of the income of the industry of smartphones in the third quarter of 2016.
According to the data, smartphones earned profits of almost $ 9.500 million, and Apple filled 91% of such income.
If you do the calculations, we can deduce that Apple has won, nothing more and nothing less, than 8.500 million dollars in profits during the third quarter of 2016.
The sales strategy of Apple is impressive
Linda Sui, director of strategy analytics, attributed the success of Apple’s sales to the relationship between the cost of production and the price of their products.
” THE ABILITY OF APPLE BY MAXIMIZING PRICES AND
MINIMIZE THE COST OF PRODUCTION IS HIGHLY
IMPRESSIVE AND IPHONE CONTINUES TO
GENERATE PROFITS MONSTROUS.”
Following the unattainable estela that leave Apple in the ranking, we have Huawei, which obtained 2.4% of the total profits of the industry of smartphones. Thus, Huawei becomes the company of android with greater benefits in the market.
To conclude, it is noteworthy to emphasise that Linda Sui from Strategy Analytics added that “three of the four companies selling smartphones are Chinese: Huawei, alive and OPPO”.
The report of Strategy Analytics is a bit more conservative estimates from other firms. Bmo Capital Markets announced that the iPhone had captured 103.6% of the profits in the mobile industry.
For its part, Apple officially informed that during the last quarter they sold 45 and a half million smartphones with a total of $ 46.900 million in profits.
What do you think of the marketing strategy of Apple? What do you think about your great success in sales? Do you think that any company will generate income like Apple in the near future? Share your opinion in the comments and in social networks.